5 Key Factors Of Compelling User Experience Design

Online shoppers put more value on user experience, based on the results of a recent survey. According to Amazon Web Services, 88% of online shoppers shared that they will most likely avoid returning to a website after encountering a bad user experience. It means that businesses must consider finding a good user experience design agency to develop a website that can meet their target user’s expectations.  

  

While user experience consulting is fast becoming an essential move for all businesses, not everyone knows what user experience design is all about. Here are the crucial elements of user experience web design that everyone must know before availing these types of services.  

  

  

What Is User Experience Design? 

  

Generally, user experience (UX) design is a method used by website design and development teams to develop products that offer relevant and meaningful experiences to the target users. It uses the design of the overall process of bringing in and integrating the product. It includes other factors, including branding, design, function, and usability.  

  

  

What Are The Elements Of UX Design?  

Beneficial: Is It Useful? 

  

One of the first questions that companies need to ask when developing a website is to provide something to their users. The website or app must have a clear sense of purpose for its target users. If it is not useful and provides benefits for the customers, they would not consider visiting it in the first place.  

  

Learnable: Is It Easy To Learn? 

  

Web designers must ensure that the website that they are working on will let people figure it out rapidly. If they will not understand how the site works, it will not serve its purpose well and could drive the users away from the website. The designers can take advantage of the user’s pre-established ideas like placing the menu on the top right of the page and the logo on the top left. It will let the users feel at ease with navigating the website.  

  

Notable: Is It Easy To Remember? 

  

A compelling website must not require the users to relearn how to use it every time they visit the site. The users must remain familiar with the site’s navigation even if they have not visited it for a long time.   

  

Competent: Can It Get The Job Done Efficiently? 

  

Every web designers have a set of goals that they need to accomplish when developing a website. It means that the site, app, or product must undergo a series of tests regularly to ensure that it manages to achieve the goals. The tests can take in the form of a survey, analytics, or direct interviews.  

  

Productive: Can It Get The Job Done Using Reasonable Amounts OF Effort And Time? 

  

Even if the site can achieve its goal, the web designers will not be able to successfully call the website if the competitors managed to meet the same goals faster using lesser efforts. If this requirement is not met, the web designer must improve its user experience. They can utilize A/B testing to determine the changes needed to have a better UX.  

  

  

Aside from these factors, a successful website must provide what the users want. It should also encourage them to stay on the site by using fun and delightful features. It must also have an accessible user interface, so even people with disabilities can navigate it without any problems. If all these UX elements are present on the site, it will encourage more people to visit the site all the time.